Longera - Branding & Packaging
Longera is a dietary supplement brand built around the idea of balance in everyday life. The goal was to create a distinctive visual identity that brings a fresh, contemporary perspective to the wellness category, combining a confident typographic approach with a clean, structured design system. The project covered the complete branding and packaging design, from logo development and colour palette to typography and the packaging system.
Branding & Packaging Design: Roland Bánrévi
Production: Typoprint
A deep navy blue serves as the primary brand colour, creating a strong contrast with the soft pastel accents. Each product is assigned its own colour, making the range easy to navigate while maintaining a consistent and recognisable brand identity. The result is a cohesive visual system that balances clarity and personality, allowing each product to stand out while remaining part of a unified family.
